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The Digital Master Awards – Industry Showcase For Digital Excellence

The Up Group is Europe's leading digital executive search and networking firm. Their renowned Digital Masters events programme brings together industry leaders throughout the year to network and share knowledge.

The Brief
An artist who the crowd could identify with and would be a draw. Possibly a nostalgic act from the mid-90s, early 2000s.
Audience Profile: Chief executives, board directors, investors and entrepreneurs
Venue: The Roundhouse
Guests: 1000
The Work
  • Selected a shortlist of artists who were a strong fit for the target audience
  • Guided the client and helped them reach a decision
  • Booked and contracted Groove Armada to play a DJ set
  • Advanced the show
The Results
  • Groove Armada are as relevant now as they were in the mid-90s and their cross-genre style lent itself to the mixed audience
  • A lot more guests stayed after the awards ceremony had finished than in previous years, and we witnessed several chief execs getting their groove on!
“We turned to Headliner when we needed to book a stellar act for a corporate awards ceremony. The Headliner team made it a breeze. Not only did they understand our brief and suggested some fantastic artists, they also managed all of the heavy lifting – meaning that I could focus on organising the rest of the event.”