The first Monday after NYE has come and gone and it is truly time to come back out from hibernation. Whether you are lucky enough to work in an office where January is bliss or you are already running around trying to meet deadlines, it’s always worth taking a look at a few trend forecasts for the year ahead. We have looked at two of the top event trends for 2016 and analysed how you can use live music to push the benefits from these even further.
Overall the majority of trend reports from key players, including Eventbrite, mainly predict the continuance of tailored, experiential events and further adoption and integration of technology.
The Experiential Corner
Suppliers, from catering to entertainment and decoration, have seen requests for more tailored content and products. This could be tailored to the season, the brand or a chosen theme. For the foreseeable future events will be highly tailored, and so should your music be. In 2016 there is a heightened focus on marrying all the elements of your event together in perfect synergy. Here’s a few examples:
Throwing a retro party? Pick a band whose style and era matches the rest of your event:
For a 20s or 30s themed party go for a vintage jazz, rag or gypsy jazz band. Headliner’s Cafe Manouche specialise in these styles:
For a 50s themed event you can go for something which swings a bit more. Headliner’s Paul Ace would be right up your street:
70s parties is another popular one, and for that you obviously need some soul music. Go for a tight act like Soul Naturals:
Going Bond? Film themes are always in demand, especially for corporate events. There’s a lot of popular film themes to choose from, but with the new Bond film we couldn’t help ourselves. Here are some great entertainers doing Bond:
Teen Appeal. Not every audience group will appreciate a hark back to boogie nights or swinging tunes. For example, if you are launching a product for the tween market, you might want to go in a different direction (pardon the pun). Here’s a couple of suggestions:
The Future Lies in Tech
The other trend for 2016 is the further adoption and incorporation of technology. We’re talking pre, during and post event, from planning to management and engagement. This is to create a more comprehensive event experience than previously, taking attendees on a journey. Include entertainment and music from the get go to increase engagement. People are much more likely to engage with content featuring images or videos. Here’s a few suggestions:
- Sending out a newsletter to promote your event? Include a video snippet of the band who will be playing.
- Invite the band to share pictures on the night to their social networks – using your event hashtag. If you use a twitter or social wall this will have an impact at you event as well.
- Using a content aggregator like Feedlamp lets you benefit both during and after the event. You can collate and display content at your event, and the band can collate content from the event mentioning them, and share with you after the event.
Headliner has a variety of world class music acts. Start planning for your next event now and browse our artists.